Airdrop in the ICO Process

CornerRight 1 min


Icons/Position/Pos. No. 1

Blockchain


Icons/Technology/Tech No.1

AI

We usually share our knowledge on tech details of Initial Coin Offerings and blockchain development. But preparing the tech side of ICO is one thing – you have to align it with the marketing of your new coin. Here’s what they mean by airdropping.

What is airdrop in ICO?

Airdropping has always meant giving a boost of free supplies. In the crypto world, it’s simply the act of distributing the cryptocurrency free of charge to the chosen target group.

Preparation for minting your own cryptocurrency can be troublesome. Check our post on how to prepare your organisation for this:
>> Preparing For ICO – 7 Articles

How to use airdropping in your ICO?

If you’re into cryptocurrencies, looking around for valuable info in groups and on forums, you can see how flooded they are with airdropping advertisements. The reason is simple: the process has become one of the main cards played by the cryptocurrencies marketers.

Why? Because giving away free stuff is really effective in this world.

Airdropping helps to spread the word about your solution and engage the investors. A precise drop can aim, for example, at people holding a similar kind of tokens. It creates a buzz, but also can help to build a community rooting for your success – because they are the holders of your tokens.

But you don’t always have to give the tokens away for free – you can choose to reward your community, or encourage them to, for example, fill a survey – those are so called bounties. This approach is even better for the marketing of your coin, as it helps you to collect useful data.

Technical issues with ICO and airdrops

Actually, airdropping from a technical point of view are pretty easy – it’s simply an allocation event.

However, if you project involves a huge audience, you might encounter issues like scaling the allocation. We usually advise to automate it through MetaMask.

4soft – a blockchain software house ready to help with your ICO

Would you like to know more on tech side of ICO and blockchain software development? Let’s talk about your project.

Similar blog posts

10 Common Software Architecture Patterns: Expert Guide

10 Common Software Architecture Patterns: Expert Guide

4 min

Did you know that before starting a software development project, an architect needs to pick the software architecture for it? This is a common best practice in the tech industry that allows teams to make the most out of the software and create a better experience for users.

Wed/Mar/2022
see details
3 Traps That Can Sink Your ICO – and How to Avoid Them

3 Traps That Can Sink Your ICO – and How to Avoid Them

2 min

In the first quarter of 2018, ICOs have already raised almost 7 billion dollars [Coinschedule.com]. The pie is big, and what’s even more important, it is booming – in half a year we will raise more funds in ICOs than in the whole of 2017.

Wed/May/2018
see details
4soft Use Cases: Blockchain In E-Commerce

4soft Use Cases: Blockchain In E-Commerce

2 min

E-Commerce thrives. Online sales steadily grow by about 20% every year. To sustain this growth, online shops leverage every possible technology that helps them to be more efficient and get ahead of the competition to sell more, faster and at better prices.

Tue/Feb/2020
see details